Wednesday, October 30, 2019

ESL Classroom Mgmt Strategies Research Paper Example | Topics and Well Written Essays - 1750 words

ESL Classroom Mgmt Strategies - Research Paper Example For any teacher to be effective in teaching English as a foreign language class management skills are prerequisite. It is an acknowledged fact that classroom management is of critical importance in enhancing the effectiveness of pedagogy since a lack of the same would result to a reduction in cognitive and overall development of the learners. As such effective teaching and learning of English as a second language is dependent upon effective classroom management (Brown 1-12). Classroom management entails the manner of controlling behaviour that would result in disruptions so as to ensure that teaching and learning is maximized. Pedagogical content knowledge entails all of the skills possessed by a teacher which enables them to transmit pedagogical content. This normally includes generic education and subject skills. Subject includes student and teacher based methods and approaches that are employed in the teaching of particular issues. Good examples are the Communicative Language teac hing or the Audio lingual strategy which are exclusive to the teaching of languages. Generic education pedagogy on the other hand includes learner teacher methods and approaches which may be employed in the teaching of any subject. ... sually migrants they may portray behavior which is not normal of the natural born members of the class and hence which would cause disruption (Buchman 143-148). Contrary to public opinion the terms discipline and management are not synonyms of each other. Many people associate discipline with punishment even as it is a means of modifying, correcting and inspiring desired behavior. While discipline is part of management it does not entail all the aspects of management. In addition to discipline management also involves the organization of students, materials, time and space to foster learning. It also entails the approaches and methods employed in order to have the ordered environment for learning and teaching (Bharkhuizen and Gough 453-471). The disciplining of learners in the second language class should be in such a manner that would show care and concern and not victimization (Allison and Rehm 7). Approaches in Classroom Management In classroom management it is important that the teacher employs a particular approach that would ensure he has a proper control over the class. Approaches employed in the management of the classroom include but are not limited to: punishments and rewards, learner teacher relations (Pedder 171-200). The teacher needs top foster compliance in the students by being assertive in the setting up of protocol for instance time of entry into the class, submitting assignments among others. New learners tend to test out the teacher and hence it is important that the teacher set out the protocols that are to be followed from the very beginning of learning (Brynes 472-494). Strategies which are geared towards the inhibition of negative learner behavior such as punishment may not be effective since learners of English as a second language may see this

Monday, October 28, 2019

Nerds Essay Example for Free

Nerds Essay America Needs its Nerds In the passage from America Needs Its Nerds, author Leonid Fridman dissect his argument by comparing and contrasting Americas on-going social beliefs and perceptions of the geek and the actual positive role taken on by the nerd and why the role that they play is so vital to our society. Since we live in an anti- intellectualist society, nerds are ostracized while athletes are idolized. And this all starts from elementary or middle school. We rarely have a child who will grow up to be the next Albert Einstein, but have many children in schools who will be Kobe Bryant or Ronnie Brown. This is because some children in schools prefer playing sports rather than studying at home. They prefer staying outside and have fun with friends rather than stay home watching Lord of the Rings or Star Wars. In short, they prefer being socially active. But nerds and geeks are completely opposite; they prefer working on homework rather than playing sports. They prefer being alone and not getting involved in any social activity. And this kind of behavior is the main reason why nerds and geeks are most commonly known as social outcasts or abnormal. Just because nerds or geeks dont get wasted or party hard, that doesnt mean they shouldnt be accepted in the society. They are people like us, Just with high intelligence. Sports are not bad professions to approach towards, but you dont learn anything besides making touchdowns or three pointers. But for the people who dont want sports to be their profession, their goal is to make touchdown and three pointers in their life by ontributing to America. As a result of people teasing nerds and geeks, many nerds and geeks are ashamed of themselves. Due to this, they become very upset with their life. Even parents are sometimes ashamed of their children, if they study too hard and not hang out with their friends. They expect their daughter to go to dancing class and not stay home studying mathematics all the time. They expect their son to go play baseball and not spend most of his time studying. These expectations are not ust from one family, but its scattering across the United States. The solution to this problem is to fght the anti-intellectual values that pervade our society. Since America is an anti-intellectualist nation, athletes are idolized more than professors. But in other countries like East Asia, professors are treated as Gurus. They are the ones who are idolized. In fact they are set up as an example rather than put down or teased. In short, nerds and geeks are looked up to and supported so that their country can improve.

Saturday, October 26, 2019

Social Welfare Past and Present Essay -- Papers History Aid Welfare Es

Social Welfare Past and Present Social welfare is an expansive system proposed to maintain the well being of individuals within a society. This paper will explain the progression from the feudal system and church provisions for the poor before the Elizabethan Poor Law to the gradual assumption of the responsibility for the poor by the government. A responsibility assumed not out of humanity and concern for the poor, but as a process of standardizing the ways in which the poor were to be managed. The history of social welfare reflects differences in values as they relate to social responsibility in taking care of the needy. Our society has been influenced by values like Judeo-Christian humanitarianism and the economic doctrine of laissez faire. Our present social welfare structure is also influenced by these values. Our English heritage has greatly affected social welfare today. Some of the standards set in England include: indoor relief; a national policy for the poor; the provision of serving the poor by placing them in institutions; and the categorization of the poor into two basic categorizes, the worthy poor and the able-bodied poor (unworthy poor). The Elizabethan Poor Law also set precedents which include: clear government responsibility for those in need; government authority to force people to work; government enforcement of family responsibility; responsibility for carrying out programs at the local level; and strict residence requirements. In England during the late 1700's there were other efforts that led to shaping the United States social welfare policies that address poverty. The Speenhamland Act of 1795 was one such effort. It "provided for the payment of minimum wages to workers and their fam... ...ed that health problems and lack of affordable health care were barriers for many of the AFDC recipients to get off welfare. Clinton also wanted the states to play a wider role in the design of federal welfare programs. State and federal legislation now focused on personal responsibility, limiting stays on public assistance and imposing far more strict work requirements. These efforts to limit the federal role in services to the poor and to shift the responsibility to the states means that there are now fifty-one different welfare programs in the United States. "Social welfare development in America has been fragmented and lacks comprehensive conceptual framework for its development. It continues to be in a constant state of evolution as the United States struggles with mitigating the effects of a market-based economy on certain segments of the population."

Thursday, October 24, 2019

Hitlers Powerful Leadership Essay -- Exploratory Essays Research Pape

Hitler's Powerful Leadership    The setting was perfect as the people of Germany were primed and ready for any leader that would tickle their ears with what they were wanting to hear. World War I was over (#4) and the people of Germany were in an economic depression that crippled the country. The German mark had lost so much value that it took a wheelbarrow full of money to buy a loaf of bread. A good portion of the youth in Germany were raised in fatherless homes. In an article written by Dr. Alice Hamilton, she says this about Hitler's youth: "They were children during the years of the war when the food blockade kept them half starved, when fathers were away at the front and mothers distracted with the effort to keep their families fed. They came to manhood in a country which seemed to have no use for them. Even compulsory military training was no more and there was nothing to take its place" (Perry et. al 358). Hitler, being the sleazy opportunist that he was, capitalized on this state of affair s. In ways that were not politically correct, he was able to influence this segment of the population and hold them in allegiance to his agenda. "Hitler made each insignificant, poverty stricken, jobless youth of the slums feel himself as of the great of the earth, since the youth was a German, a Nordic, far superior to the successful Jew who was driven out of office and counting house to make place for the youth and his like" (Perry et. al 359). The following is an example of how Hitler coerced and manipulated people and how we as managers and leaders can learn from his mistakes. This essay will also address how we can effectively influence people and earn their loyalty. In order to effectively influence peopl... ...mples are extreme. But, leaders must really watch their management styles, and not let the slightest inkling of coercion or manipulation enter into their leadership techniques. Bad news travels fast and the effects are very difficult to restore; the hardest thing for a manager to hear are whispers from a cubicle, "Here comes little Hitler."    WORKS CITED    Adler, Ronald B., and Jeanne Marquardt Elmhorst. Communicating at Work. New York: McGraw Hill, 1996. Chambers, Mortimer., et al. The Western Experience. Volume C. New York: McGraw-Hill, Inc., 1995. Ellul, Jacques. Propaganda: The Formation of Men's Attitudes. New York: Vintage Books, 1973. Griffin, Em. The Mind Changers. Wheaton: Tyndale House Publishers, Inc., 1982. Perry, Marvin., et al. Sources of the Western Tradition. Volume II. Boston: Houghton Mifflin Company., 1995.

Wednesday, October 23, 2019

Characteristics of Effective Technical Writing Essay

Technical writing is meant to get a job done. Everything else is secondary. If the writing style is interesting, so much the better. There are 6 basic characteristics of technical writing: 1. Clarity: The written document must convey a single meaning that the reader can easily understand. Unclear technical writing leads to wasted time, money and resources. 2. Accuracy: This means to not only be careful to avoid errors in recording facts; it also means freedom from bias or subjectivity. If readers suspect you are slanting information by overstating the significance of a particular point, they have every right to doubt the validity of the entire document. 3. Comprehensiveness: A comprehensive technical document provides all the information its readers will need. Readers who must act on a document need to be able to apply the information efficiently and effectively. 4. Accessibility: This refers to the ease with which readers can locate the information they seek. Topic sentences should be used at the beginning of paragraphs. Thesis Statement should be identifiable in the introductory paragraph. 5. Conciseness: To be useful, technical writing must be concise. The longer a document is, the more difficult it is to use, for the obvious reason that it takes more of the reader’s time. A document must strive to balance the claims of clarity, conciseness, and comprehensiveness; it must be long enough to be clear-given the audience, purpose, and subject –but not a word longer. 6. Correctness: Good technical writing observes the conventions of grammar, spelling, punctuation, and usage. Leaving sloppy grammar errors in your writing is like wearing a soup-stained shirt to a business meeting: it will distract your readers, and may make them doubt the importance of your information.

Tuesday, October 22, 2019

Properly Using Je Suis Plein in French

Properly Using Je Suis Plein in French Its common for non-native French speakers to make mistakes in conversation, especially if theyre using a phrase like  je suis  plein.  Imagine this scenario: Youre at a bistro and have just had a delicious, filling meal. The waiter comes by to ask if youd care for dessert. Youre stuffed, so you politely decline by saying youre full. The waiter smiles awkwardly. What did you just say? Understanding Je Suis  Plein The French translation of full is plein, except when it comes to your stomach.  Correct ways to say Im full include jai  trop  mangà ©Ã‚  (literally, I ate too much), je  suis rassasià ©Ã‚  (Im satisfied), and je  nen  peux  plus  (I cant [take] anymore). But if youre new to the language, you may not be aware of this subtle nuance. Although it may seem logical to use je suis plein to mean Im full, most people in France interpret the phrase as meaning Im pregnant.Its not a very nice way to say it,  either, because the phrase à ªtre pleine is used to talk about pregnant animals, not people. Many visitors to France have anecdotes involving the misuse of this expression. Whats interesting is that if a woman actually says je suis pleine to a native French speaker, he or she will probably understand that to mean shes pregnant. And yet if you talk about this expression in the abstract with a native speaker, s/hes likely to tell you that no one would ever take it to mean youre pregnant  because its only used for animals.Note: Je suis plein is also a familiar way of saying Im drunk. In Quebec and Belgium, unlike France, its perfectly acceptable to use this phrase to mean Im full.

Monday, October 21, 2019

Cloned essays

Cloned essays Chicago scientist Richard Seed announced a plan to begin cloning human beings at his clinic in January of 1998. In November 1998, the National Bioethics Advisory Commission began conducting a thorough review of the issues associated with human stem cell research, in the United States. The stem cell is a unique and essential cell type found in all animals. In adult the organism stem cells are those that renew tissue, the most fundamental and extraordinary of the stem cells are found in the early stage of the embryo. Unlike the more differentiated adult stem cells or other cell types, embryonic stem (ES) cells, retain the special ability to develop into nearly any cell type. There are also embryonic germ (EG) cells, which originate from the primordial reproductive cells of a developing fetus and have properties similar to ES cells. Scientific reports of the successful isolation and culture of these specialized cells offer hope of new cures for debilitating and even fatal illness and a t the same time have renewed an important national debate about the ethics of research involving human embryos and fetal cadaver material. At the present moment, human stem cells can be derived only from human fetal tissue following elective abortion. Human pluripotent (having the ability to become any tissue) stem cells are able to be isolated and cultured with the unlimited capacity to divide and the ability to turn into most of the cells or tissues in the body. However, the technique used to create clone had initiated the debate on the controversial issue. Reported efforts by a small biotechnology company to clone embryos in order to derive stem cells had lead to House passage of a measure that would criminalize both therapeutic Nine bills on cloning have been introduced during the first session of the 107th Congress-seven in the House and two in the Senate. The bills contain similar definitions of cloning; they differ in ...

Sunday, October 20, 2019

Politics of crime essays

Politics of crime essays While sitting peacefully in my own frame of mind, I quickly jumped to the sudden, roaring sounds of police and ambulance sirens. I said to myself, I hope what is happening is not true. From blocks away, the repetitious sound of the sirens were starting to fade away. I anxiously waited for the local news to air, and there it was; another crime committed and another life lost. Each and everyday that someone watches the news, there is going to be at least one crime that has been committed. Speaking for myself and some others individuals, I cherish my life and want to live it to the fullest. On the other hand, there are some individuals that live their life in fear, not having the slightest idea of what is going to happen in the next second or minute of the day. Personally, speaking from my own point of vies, I do not think enough is being done to prevent crime. The reason I have this belief is because the people that hold higher level authoritative positions are not doing their job. For example, while watching the news, you will sometimes see a number to call for crime stoppers, to lead the police in the direction to the site of the crime and the criminals. The media tells you when you call the number, you do not have to state your name. Well, if they catch the criminal, your name will have to be stated to claim your reward. Instead of keeping that type of information confidential it will eventually be exposed. These individuals that try to be concerned citizens are sometimes the next victims of crime. Failure of completing police duties leads to a poor witness protection program. Based upon the article, the authors rationale as to why the government, national, state, and local, does not do more to prevent crime is because when there is a time to vote on a tax increase to fund crime prevention, voters bulk. The author, Richard Kneely, submits that for every reform ...

Saturday, October 19, 2019

Management and Leadership Essay Example | Topics and Well Written Essays - 500 words

Management and Leadership - Essay Example improving the morales of the one single employee or setting the direction for the whole new philosophy of the company,transformational leadership is about to make everyone’s life better. Research suggest that transformational leaders are ranked higher in their effectiveness and financial success besidies gaining enormous employee and customer loyalty. (Armstrong, 1996). However this transformational leadership itself depends upon the level of inspiration of the leader thus inspiration is considered as the essential component of the transformational leadership model. Follower development and follower building is the key to the success of transformational leadership thus it is very important that the leader must have a charimsatic personality. (Dvir, Eden, & Shamir, 2002). Further it is also believed that the transformational leadership has a very strong correlation with the peroformance of the organisation because since the employees get themselves acquinted with the leadership therefore the element of high performance come by itself and people start to associate themselves with the organisation and leadership in more better and fuller way. The evolution of management over the period of time suggest that the monetary benefits now have a very minor impact on the motivation of the employees and that the inspiration and willingness to get the personal satisfaction out of one’s work are now more dominating factors as for as the performance is concerned. The shift from the industrial to service orientation of the organisations neccessiated for the organisations to build strong relationships in order to sucessed. The interdependence of the resources including people and organisation therefore is now a very vital ingredient for the success and development of the organisations. Within this context, for nursing to enjoy a more longer term and better future, it is necessary that a transformational leadership shall come forward to take over the reins of this

Friday, October 18, 2019

Book Report Essay Example | Topics and Well Written Essays - 750 words - 3

Book Report - Essay Example This illustrates that it is not easy for a person to make it without being ready to face obstacles. The other lesson that I learnt is that celebrities people adore also struggled in the initial stages of their careers (Poe 12). This is because someone had to give challenge them before offering the chance. Success requires passion to guide one towards attaining the dream regardless of other’s opinions or negative feedbacks. It is apparent that some newcomers in the music industry assume that the celebrities did not face criticisms and struggles when venturing into the show business. I also learnt that one song can enable an artist to break into the music industry if it has good quality and contents. This implies that the first song or piece should portray creativity and originality in that it needs a fresh approach from the mainstream pieces (Poe 14). Art is an expressive element unique to the individual owners and it should always manifest in upcoming artists contents. The important music business lesson I have learnt from the book entails having the correct networks within the industry that can give guidance. For example, Poe knew a member of the Nitty Gritty Dirt Band who enabled introduced him to Willie (Poe 13). It is appropriate to have connections with people who have experience in an industry to avoid making of errors. Another important lesson learnt is that song plugging does not apply in all situations. Poe suggests that one should know when to plug a song when interacting with people because some will ignore the moment. It indicates being able to identify the people who are ready to develop talent against those who ignore the upcoming. The other important thing I learnt about music business is that time consideration is an essential component (Poe 19). A person should not rush things with the view of making it instantly, but take precautionary steps.

Emergency Plan Research Paper Example | Topics and Well Written Essays - 1500 words

Emergency Plan - Research Paper Example Emergency management process helps an organization or a society to reduce or mitigate the effect of disaster or an emergency. Emergency management includes training, planning, inspecting, conducting drills and testing equipment. Facility co-ordination and community wide activities are other major components of emergency management processes. Emergency management consideration describes several major operational functions. These functions can be considered as emergency management elements. These are direction and control, communications, property protection, life safety, recovery and restoration, community outreach, and administration and logistics. This report will describe all the emergency management elements in terms of Richard Facility Management. Resource management, information analysis and decision making system in an emergency is referred as direction and control. The configuration of a specific direction and control system is contingent upon several factors. Richard Facility management has own emergency medical technicians, fire team and expert hazardous material team. The emergency management group of this facility management organization is responsible for the broad picture. This group manages and controls all the incident related activities. On the other hand, the incident commander monitors technical aspects of the desired responses. This emergency management group supports the incident commander through effective resource allocation process. The emergence management group of Richard facility Management organization is controlled by the emergency director. The emergency director of this organization holds the post of facility manager. The facility manager controls and commands all the aspects of several disasters or emergencies, such as fire, flood, tornado, workplace hazards and several critical accidents. Senior managers within the organization have the authority to

Thursday, October 17, 2019

Nuclear Weapons and Terrorism Essay Example | Topics and Well Written Essays - 500 words

Nuclear Weapons and Terrorism - Essay Example Although it may be the case that some terrorists (Or terrorist sympathizers) might be able to build an implosion assembly method (Using a plutonium core) or gun-type assembly method (Uranium tip) thermonuclear weapon from scratch, this approach would be unlikely. Firstly, it would be difficult to gather all of the raw nuclear materials and assemble them into a working weapon. Although it was postulated by Nuclear Control Institute (2011) that in theory terrorists could steal nuclear power plant fuel and convert that into a working nuclear weapon. However it is my belief that it is far more likely that the theft of completed nuclear weapon sub-components from various sources and then bring them together. The next major issue for consideration is the idea that a completed nuclear weapon could be stolen by terrorist groups. Although it may be the case that nations with nuclear weapons state that they have strict controls over the storage and transport it is the case that the Internation al Atomic Energy Commission only places physical security standards on international shipments of nuclear materials and not the internal transportation of these weapons. As such one could postulate that there may exist inadequate protection of several nations nuclear weapon arsenals.

Value of Education in Todays Society Research Paper

Value of Education in Todays Society - Research Paper Example Education is Important to the Economy and to Learning Civic Responsibility Participants in higher education are often more responsible financially because they are opened to a variety of higher level thinking skills. Mohan (2012) states that an individual who gains a degree is often able to find better jobs than those who do not. Mohan also states that people are less likely to accept public assistance if they have a good job. Brand (2010) states that education puts people into the position of becoming more civic minded. Brand notes that as people excel in college, they are less likely to be involved in volunteer work. Education opens people’s minds and directs them to a better life. This is an important feature of education that is true across cultures. Education is Important to Career Advancement Many people want to advance in their careers. Many times, they only way for advancement is to gain more education. In many corporate settings, as employees gain certain levels of ed ucation, they can move into management other positions. Education helps an individual see other opportunities and put into place goals and objectives that are important to their own career growth. Comunian, Faggian, and Jewell (2011) point out that there are a variety of careers that are successful when people are looking for jobs. When someone has education they can also begin at a better salary than they would if they only have a high school education. A higher salary may mean that a person will spend more money in the economy and this will help society improve. Educated people are able to critically think in many situations. Baum and Payea (2005) state that when people have a college education it provides... This paper approves that Education creates leaders. Leaders are important in any society because they are at the head of most organizations. Chyns, Kiefer, Kerschreiter and Tymon state that education is important to self-awareness and leadership development. The authors studied leadership and found that leaders must be able to understand the environments in which they work. Leaders also have an understanding of how to lead people and get them to do what is needed. This is important because without strong leadership, most organizations fail. This essay comes to a conclusion that education is important to society on many levels. Education drives a society and can help it transition to a stronger community. Education is important to enhance a society and to make it stronger. When someone is gaining education, he or she learns how to help others achieve as they take the role of leadership. Education is important to the economy because educated people spend more and they pay more taxes. They also pay taxes. Both situations bring people together and help the society grow. Most organizations are working with a diverse work group which means that training should be involved with them to understand more about cultures and about what culture looks like. In a global world, it is important is to be culturally sensitive to the needs of all workers and this come with education and training. There is no doubt that education is important to society. There are a variety of ways that educated people help the economy.

Wednesday, October 16, 2019

Nuclear Weapons and Terrorism Essay Example | Topics and Well Written Essays - 500 words

Nuclear Weapons and Terrorism - Essay Example Although it may be the case that some terrorists (Or terrorist sympathizers) might be able to build an implosion assembly method (Using a plutonium core) or gun-type assembly method (Uranium tip) thermonuclear weapon from scratch, this approach would be unlikely. Firstly, it would be difficult to gather all of the raw nuclear materials and assemble them into a working weapon. Although it was postulated by Nuclear Control Institute (2011) that in theory terrorists could steal nuclear power plant fuel and convert that into a working nuclear weapon. However it is my belief that it is far more likely that the theft of completed nuclear weapon sub-components from various sources and then bring them together. The next major issue for consideration is the idea that a completed nuclear weapon could be stolen by terrorist groups. Although it may be the case that nations with nuclear weapons state that they have strict controls over the storage and transport it is the case that the Internation al Atomic Energy Commission only places physical security standards on international shipments of nuclear materials and not the internal transportation of these weapons. As such one could postulate that there may exist inadequate protection of several nations nuclear weapon arsenals.

Tuesday, October 15, 2019

BIOGRAPHICAL ESSAY OF 3 INDEPENDENT FILM PRODUCERS

BIOGRAPHICAL OF 3 INDEPENDENT FILM PRODUCERS - Essay Example He was one of those famous personalities who dropped out the university due to poor grades! This could be well judged by his saying, Mentoring relationship is considered as a main entity for famous personalities who make them get a competitive edge. Same with case of film industry, every producer, director etc. needs a mentor. Allen’s mentor is Ingmar Bergman who is always there to offer him support, guidance and inspiration. Woody Allen was personally inspired by famous characters such as Charlie Chaplin, Fellini and Bergman. His most of the movies were the result of his motivation gained through New York City and European cinema. His earlier profession started when he began writing scripts for â€Å"the Ed Sullivan show, the tonight show and Caesar’s Hour†. His career as a â€Å"stand-up comedian† started in 1960. Through his unique style of writing and acting he soon gain fame as a popular comedian on screen and stage both (Woody Allen). His debut film as director released in 1966 What’s Up Tiger Lily? After that various movies directed by him include Take the money and run, followed by his hit movies Annie Hall, the purple rose of Cairo, Match Point and Hannah and her sisters. These romantic-comedies won academy awards. Later on, 1970s was the era of his personal movies which got extended to dark comedic suspense movies in 1990s. He managed secured funding through various financial support offered through BBC, his filming locations such as New York, United Kingdom and by casting famous rich personalities in his movies like France’s first lady Carla Bruni. Allen’s artistic philosophies had many roots. He always thought about how far we people know, understand what we knew, sure enough of what we know and consider them knowing worthwhile! He always highlighted the facts that people are afraid to share or expose to others. He also focused on the dark secrets of nature

Natural Science Essay Example for Free

Natural Science Essay The relevance of this test question is to determine which brand of leading paper towels is the best most absorbent. Consumers want to use the product that is most effective at meeting their needs. A more expensive product may actually be more cost effective if you can use less of it than a brand that costs less. Literature Review Many experiments have been conducted to test the strength and absorbency of paper towels. While the steps of the experiment vary from test to test, all of experiments are testing the same two factors; how much water can each paper towel brand absorb and how strong are each of the paper towels. Below I have reviewed the process and results from three experiments that are similar to the one I will be using. In the first experiment, the tester uses five brands of paper towels to test for absorbency, using paper towels of the same size to ensure the accuracy of the results. He draws a two inch circle in the center of a sheet of paper towel from each brand represented and placing the paper towel in an embroidery hoop to maintain stability. He then drops fifteen drops of water into the center of the circle draw on the paper towel, repeating the process for each brand, and measures the amount of time it takes the paper towel to wick the moisture outside of the circle. This test concludes that Bounty has the greatest absorbency. The next experiment tests for both absorbency and strength. As in the first test, several different brands of paper towels were used. In this experiment, to test the absorbency, the tester takes a sheet of each of the towels an inserts it into a glass with two ounces of water and leaves each sit for twenty seconds. After the twenty seconds expired, the tester removed the paper towel from the glass and rang out each paper towel into a measuring cup to see how much water each towel had absorbed. The second part of the experiment is conducted by stretching sheets of each paper towel through an embroidery hoop, placing 25 pennies in the center of the paper towel, and adding water to the towel drop by drop until the pennies fall through. The strongest paper towel in this test was Brawny Brand. The final experiment that I reviewed also tested for absorbency. The theory behind this experiment was the faster that water moves through the towel, the more absorbent it is. The experimenter cut strips from each paper towel, one inch wide and six inches long. A mark is drawn on each paper towel one inch from the end using a waterproof marker. The strip is then held in a glass of water with the bottom inch submerged, timing how long it takes for the water to travel the length of the strip. The process is then repeated for each brand that is being tested. The most absorbent brand in this test was Brawny. Experimental Design A. Steps in Experimental Procedure The absorbency of the towels will be tested by the speed the water moves through the paper towels, the faster the water moves, the more absorbent the towel is. I will be using the following brands of paper towels in my experiment: Brawny, Bounty, Sparkle and Scott. Other supplies necessary to complete the experiment are: a waterproof marker, and a sixteen-ounce glass of water, and a timer that registers tenths of a second. 1. Prepare three samples of paper towel from each brand by cutting strips of each that is 2 inches wide and six inches long. 2. Using a water-proof marker, draw a line across each paper towel one inch from the bottom. 3. Fill a sixteen ounce glass with water and prepare timer. 4. Take the first strip of paper towel and submerge it up to the line in the glass of water while holding it vertical to the glass while starting the timer. 5. Allow the timer to run until the water is absorbed through the paper towel and reaches the end of the towel not submerged. 6. Stop the timer and record the time in tenths of seconds. 7. Repeat steps 4 through 6 for all three strips of each brand. B. Reasoning for Choosing my Experimental Design Plan The reason I chose this design for my experiment is because it seemed to be more accurate than other testing methods I found during my literature review and could be performed with items I already had in my home. The experiment where the tester rang out the paper towels and measure the water that they had absorbed is less accurate because there is no guarantee of exerting the same amount of force each time you ring out a towel. There is no way to completely drain the towel of all of the liquid it absorbed. Stretching the paper towel samples across the embroidery frame is sound way to perform the experiment but it would have required the purchase of additional materials. C. Sequence of Events to Collect Quantitative Data I will begin the collection of quantitative data by cutting the paper towel samples from each brand into strips that are one inch wide by six inches long, to ensure that all of the samples will be equal. I will use the same glass of water for each test to ensure the water composition is the same for each test. I have created a spreadsheet in excel with a column listing each of the brands being tested and three columns for the time in tenths of a second to be entered upon completion of the experiment. During the experiment, I will make notes on a tablet of the brand name and the time recorded to be entered into the spreadsheet upon completion of the entire experiment. D. Describe Tools, Technologies, and Measurement Units that are used to Collect the Data To collect the data for this experiment I will use one inch wide by six inch long strips of paper towel from each of the brands being tested, a black water-proof marker to mark the strips of paper towel, an eight ounce glass of water, my hand to hold the strip vertical to the glass once submerged as indicated in the experimental procedure, a timer that measures tenths of a second, and a pad and pencil to record the initial results. Once the experiment is complete I will transfer the results of the experiments to the spreadsheet that I have created using Microsoft Excel. I will also use excel to create the graphic representation of the experiment results. Dependent, Independent and Controlled Variables of the Experiment The independent variable in my paper towel experiment is the one inch by six inch strip of paper towel taken from a roll of each brand of paper towel used in the experiment. The dependent variable in the experiment is the amount of time it takes the water to travel the length of the strip of paper towel measured in tenths of a second. The controlled variables of the experiment are using the same glass of water, same size sample of paper towel, and same timer for each test in the experiment. Threat Reduction to Internal Validity To reduce internal threats to validity I will use the same size piece of each paper towel from each brand for each test to conduct the experiment, marking each piece with a line at exactly one inch from the bottom. I will use the same water sample to ensure the liquid being absorbed by each sample strip is identical; the same timer will be used for each test to ensure the accuracy of the time recorded for each test. I will also monitor my results for outliers in the time required to absorb the water through each test towel to ensure the results are valid for each test. Hypothesis The sample of Bounty paper towels will soak up the water through the length of paper towel faster than the other brands because it is thicker than the other brands being tested. I have arrived at this conclusion because the dual layers of towel that are present in the sample of Bounty create a greater surface to absorb water. The other brands are much thinner and have less thickness to soak up water.

Monday, October 14, 2019

Case study of the Image Cafe

Case study of the Image Cafe Image Cafà © was founded by Clarence Wooten in 1998. Prior to that he was also a founded of Envision Designs while he was an undergraduate in 1991 and Metamorphosis Studios in 1994 with co-founder Andre Forde. However, the three company did not really last long. In 1998, Metamorphosis Studios had sold to Medisolv, Inc and Image Cafà © was acquired by Network Solution after sever months of market launch (Clarence Wooten, Jr., 2005). About Clarence Wooten, Jr. Clarence Wooten had a big dream since childhood. His dream is to get rich someday. His childhood hobby was playing with computer games. He was so obsessed with computer that his parents banned him at the age of 14 (Kathryn F, Spinelli, 2004: 33-40). At the age of 18, he attended college to study architecture in Catonsville Community College. During that time he believes that by taking up architecture courses can satisfy his creative instincts. In the early 1990s, many professional architects went back to school to upgrade themselves due to the recession. At that point of time, he manages to learn from the senior architects. After the first two failure of his business, he realised that he did not really understand anything about finance after he read the stories from Fred Smith, Reginald Lewis and Bill Gates. This had inspired him to upgrade himself with a business administration and finance. In 1998, he was graduated with B.S. in Business Administration from Johns Hopkins University (Kathryn F, Spinelli, 2004: 33-40). Clarence Wooten, Jr. Venture Spirit Clarence Wooten started Envision Design which was his first business while he enrolled for Catonsville Community College. The type of service he was offering was using form and cardboard to model out a proposed building. The company did not perform well during that time and eventually closed down (Kathryn F, Spinelli, 2004: 33-40). In 1994, Clarence Wooten started his second company Metamorphosis Studios with his co-founded Andre Forde by focusing on special effects and multimedia presentations. Their first customer is Bingwa, an educational software company. However, Bingwa require Metamorphosis Studios to relocate to Princeton, New Jersey and worked for Bingwa. After a thought Clarence Wooten and Andre Forde turned down the offer as they know they are heading for something big (Kathryn F, Spinelli, 2004: 33-40). Metamorphosis Studios was not a successful project too, in 1998 Metamorphosis Studios was acquired by MediSolv, Inc (Clarence Wooten, Jr., 2005). In early 1998, Clarence Wooten started his third company Image Cafà ©. Back in 1995, internet service began to grow. Many companies had started to create their own companies website in order to promote their products and services over the World Wide Web. However, during that time, many companies do not have their own expertise to create a website. Clarence Wooten knew that this is an opportunity and started Image Cafà © to help companies by design their website to promote their products and services over the web (Kathryn F, Spinelli, 2004: 33-40). At the start of Image Cafà ©, Clarence Wooten went around to search for capital in order to start his business. What Clarence Wooten wants was $300,000 capital based on $3 million valuation. In total he received $110,000 from 10 different investors. Image Cafà © website was ready to launch after four month of preparation. However, at that point of time, Clarence Wooten had utilised the cash during the launch. He went back to the existing investors to ask for additional $150,000 in form of bridge loan. This time, Clarence Wooten expects to raise $3million at $10 million valuation (Kathryn F, Spinelli, 2004: 33-40). In June 1999, Image Cafà © once again runs out of cash. He approaches three major investors who are keen on investing, two venture capital firms and Network Solution. This time he asked for $1 million from each investor on a $10 million valuation. Out of three, one investor felt that $10 million valuation is too high. Clarence Wooten remembered Mid-Atlantic Venture Association was interested to invest in Image Cafà ©. After negotiation, Mid-Atlantic Venture Association will not invest till Clarence Wooten perform the required due diligence. However, Mid-Atlantic Venture understands that Clarence Wooten needs immediate cash so they refer him to two new investors who willing to give him the loan at $300,000 bridge loan on $6 million valuation. At this point of time, Clarence Wooten need to make a final decision to look for more investor or continues to fight as all a long Clarence Wooten wanted a $10 million valuation (Kathryn F, Spinelli, 2004: 33-40). A Business Plan to Manage Clarence Wooten Business The author felt that Clarence Wooten cannot sustain his business is because his venture spirit lacks of a proper business plan. Every business he does he only based on his feeling, he thinks he believes or the investor might all these are base on what he feels. Before starting a business, he should draft a business plan outline. By doing that, he will have a better view on what he is doing. Business plan outline consist of an Executive Summary on the entire business plan. Second, Company Description is about his products and services, ownership, partnerships etc. Third, Industry Analysis base on industry trends, size, growth rate and sales projection. Fourth, Market Analysis on buyer behaviour, competitor analysis, market segmentation and target market selection. Fifth, Marketing Plan focuses on how Clarence Wooten should market his services. Sixth, Management Team and Company Structure consist of the founder and key personnel. Seventh, Operations Plan is about how the company will r un and how do Clarence Wooten produce his work. Eighth, Product (or Service) Design and Development Plan on development status and tasks, challenges and risks, and Intellectual Property. Finally, Financial Projections is a very important factor for entrepreneur. Clarence Wooten should layout how much money his firm needs before the start of his business and how he is going to raise the money and how he is going to use the money. He should not source for investor when he feels that money is not enough (Bruce R. Barringer R. Duane Ireland, 2010: 144-154). Conclusion Clarence Wooten is daring, creative and smart guy. To start a business, the founder or founders should have a proper business plan. From the business plan the founder or founders will be able to have a better view on what are their strength and weakness is there any opportunity or threat to start or with the business. Fire fighting is not advisable, the founder and founders should prevent fire from burning. Essay Title: Case Study Roxanne Quimby Introduction Roxanne Quimby was graduated from San Francisco Art Institute in oil painted. She has two sisters, one working with AMEX and one working with Charles Schwab, her father worked for Merrill Lynch. During her collage time, Roxanne Quimbys father disowned her due to her father found out that she was living with her boyfriend (Franklin W. Olin, Jeffery A. Timmons Rebecca Voorheis, 1997: 119-125). In 1975, Roxanne Quimby married her boyfriend and moved to Guiford, Maina. They bought a land and build a two room house without electricity, water nor phone. Two years after married, Roxanne Quimby gives birth to a twin. However their married did not last long, when their twins were four, their married broke apart (Franklin W. Olin, Jeffery A. Timmons Rebecca Voorheis, 1997: 119-125). In the 1984, Roxanne Quimby came to know Burt Shavitz. Burt Shavitz was a beekeeper with 30 hives. During that time, Burt Shavitz was earning $3000 a year by selling honey off the back of his truck during hunting season (Franklin W. Olin, Jeffery A. Timmons Rebecca Voorheis, 1997: 119-125). After Roxanne Quimby and Burt Shavitz met, the bond was immediate. Burt Bees is born. History of Burts Bees Burts Bees was founder by Roxanne Quimby and Burt Shavitz in 1984 by starting to sell candle made from beeswax (Burts Bees, 2010). They earned their first $200 during a school craft fair, sales went up to $20,000 at the end of first year (Heather Riccio Hilary Rowland, 2010). In 1989, Burts Bees expanded their production and hired 40 employees to start set up a shop (Burts Bees, 2010). In 1991, Burts Bees increased their products variety. Besides selling candle they have invented soaps, perfumes and their best selling item is lip balm (Burts Bees, 2010). From 1993 to 1994, due to the increase of order they started to look high and low for a new location to expand their product line (Burts Bees, 2010). After a search they have relocated Burts Bees from Maine to North Carolina and dismissed 44 employees back in Maine (Franklin W. Olin, Jeffery A. Timmons Rebecca Voorheis, 1997: 119-125). Why the move? At that moment, Roxanne Quimbly sat down at her new location surrounded by all the unpacked boxes and keep asking herself, why did she move Burts Bees out from Maine? Should she sell Burts Bees away, as she might not need the business when her child grow up or stay in North Carolina to expand her business (Franklin W. Olin, Jeffery A. Timmons Rebecca Voorheis, 1997: 119-125). The reason for the move is due to high transport cost, high payroll taxes and lack of expertise in Maine. In Maine, Roxanne Quimbly hardly can hire a manager to help manage their business, this was due to the location of their business. In order to cope with the demand, Roxanne Quimbly has no time to focus on the management issues too. One fine day, Roxanne Quimbly just felt that Burts Bees have to move away from it current location. She was looking at the map and notice North Carolina. By looking at the map she felt that North Carolina seemed central compare to other location. Without any objection from Burt Shavitz, they did a three days tour in North Carolina and shifted in 1994 (Franklin W. Olin, Jeffery A. Timmons Rebecca Voorheis, 1997: 119-125). Question to ask before the move? Is the industry a realistic place for their new business? Second, can their company do a better job than other as to avoid or diminish the factors that suppress the industry profitability? Third, do they have any unique position in the industry that able to avoid or diminish the forces that suppress the industry profitability? Lastly, do they have any superior business model that can put in place (Bruce R. Barringer R. Duane Ireland, 2010: 182-183)? If the above answer is yes, then the business will be success. However, if any of the answer is no, this indicates that the company should reconsidering the new venture (Bruce R. Barringer R. Duane Ireland, 2010: 182-183). Conclusion Before the move to North Carolina, Roxanne Quimbly and Burt Shavitz should sit down to go through a business plan by using SWOT model. Using SWOT model to compare what are the strength and weakness to have business between Maine and North Carolina. Is there really an opportunity in North Carolina (eg. Low taxes and expertise) and types of threat they might face (eg. Competitive markets, security). Roxanne Quimbly should not start asking herself why she moves Burts Bees when she had moved. Essay Title: Case Study Globant Introduction Globant is an information technology (IT) outsourcer in Argentina, over the three years Globant sales have exceeded $12 million. Today Globant is one of the largest independent IT outsourcer companies in Argentina (Shingo Murakami, Roger Premo, Ina Trantcheva Eril Yeager, 2006). About Globant Globant was founded in year 2003 by four engineers. They left their job and started Globant when they noticed that there was an increase growth of IT outsourcing in India (Globant, 2010). They started their own business base on simple strategy: Recruit the best local talent and deliver high-quality solution by ensuring superb customer service (Cited: Shingo Murakami, Roger Premo, Ina Trantcheva Eril Yeager, 2006: 234-244). During hiring, human resource focuses on three distinct areas they are: People care, Career and talent development and Staffing and recruiting. People care focus on personnel benefits and work environment. Career and talent development focus on employees growth in the organisation by offering training or courses. Staffing and recruiting focus on attract and hiring in new talent (Shingo Murakami, Roger Premo, Ina Trantcheva Eril Yeager, 2006: 234-244). . After seven years of hard work, Globant had become a global payer in the IT industry with a team of 1500 professionals. Globant had also received many awards and recognitions from different institutions. They are: MIT, Endeavor, Global Services, La Nacià ³n, Sadosky, International Association of Outsourcing Professionals, The Black Book of Outsourcing and Mercurio (Globant, 2010). Why Outsource? Over the past decade many organisation are trying to focus on their core business. In order to do so, most of the multinational companies are outsourcing part of their functions out to third party companies. Example: Recruitment, Marketing, Call centre, Logistics, IT etc. In early 1990s, some of the multinational companies start to outsource their IT function. Base on a research done by Forrester Research, by 2005 in United Stated IT outsourcing market have grown to $84 billion (see Globant Exhibit 1) (Shingo Murakami, Roger Premo, Ina Trantcheva Eril Yeager, 2006: 234-244). There are many reasons why organisations choose to outsource their functions. However, the most three critical areas are: (1) Cost and time saving, (2) Lack of expertise in the organisation, (3) To focus on company core business (Shingo Murakami, Roger Premo, Ina Trantcheva Eril Yeager, 2006: 234-244). Competition in 2006 During 2006, when IT industry reached a matured stated, Globant is facing a fierce competition not only from the local market, they are also facing challenge from giants companies like IBM, EDS, direct competitors and other country in term of cost (see Globant Exhibit 3) (Shingo Murakami, Roger Premo, Ina Trantcheva Eril Yeager, 2006: 234-244). Example: Tata Consulting Services (TCS) in Mumbai, India with 90,000 employees. Infosys in Pine, India with 80,000 employees and more than 3 billion in revenues. Luxoft from Russia and Accenture which based in Chicago. Michael Porters Five Forces Model With the competition come from all direction, Globant management can consider to apply using Michael Porters Five Forces Model to over come the threat (Bruce R. Barringer R. Duane Ireland, 2010: 174-180). They are: Threat of Substitutes, Threat of New Entrants, Rivalry Among Existing Firms, Bargaining Power of Suppliers and Bargaining Power of Buyers (Bruce R. Barringer R. Duane Ireland, 2010: 174-180). Threat of Substitutes: Compare competitor products and services and theirs. How can they be different whereby others cannot have any substitution (Bruce R. Barringer R. Duane Ireland, 2010: 174-180)? Threat of New Entrants: Economies of scale willing to accept cost disadvantage. Product differentiation to achieve product differentiation from others. Capital requirements require new company to invest large amount of money. Cost advantages independent of size, Access to distribution channels and Government and legal barriers require license by the authority before enter (Bruce R. Barringer R. Duane Ireland, 2010: 174-180). Rivalry Among Existing Firms: focus on Number and balance of competitors, Degree of difference between products, Growth rate of an industry (Bruce R. Barringer R. Duane Ireland, 2010: 174-180). Bargaining Power of Suppliers: focus on Supplier concentration, Switching costs, Attractiveness of substitutes and Threat of forward integration (Bruce R. Barringer R. Duane Ireland, 2010: 174-180). Bargaining Power of Buyers; focus on Buyer group concentration, Buyers costs Degree of standardization of suppliers products and Threat of backward integration (Bruce R. Barringer R. Duane Ireland, 2010: 174-180). Conclusion In today environment, organisation not only facing competition from the local market it is also facing competition from all over the world. As what we see from the case study, Globant are facing direct competition from India IT firms and local Multinational companies. If Globant wants their customers to continue to use their service besides focusing on their products, they might need to focus on their after sales service. Essay Title: Case Study Quick Lube Franchise Corporation (QLFC) Introduction This research is base on a case study of Quick Lube Franchise Corporation (QLFC). Quick Lube Franchise Corporation was a franchisee of Super Lube. Super Lube was founded by Mr Jeff Martin in March 1979 (Stephen Spinelli William By-grave, 1991). Their core business at that time is focusing on quick lube concept, servicing the lube, motor oil etc. Super lube is also the number one franchiser of quick lubrication and oil change servicing centre in United States (Stephen Spinelli William By-grave, 1991). In 1980s, Super lube is having some financial issues. In order to pull out from the financial issues, Super Lube sold 80 per cent of it share to Huston, the major oil company during that time (Stephen Spinelli William By-grave, 1991). Mr Frank Herget was one of the four founders of Super Lube. However, during that time Mr Jeff Martin, chairman and CEO of Super Lube, is committed to franchising his servicing centre. Due to their differences, Mr Frank Herget set up his own company name Quick Lube Franchise Corporation (Stephen Spinelli William By-grave, 1991). Relationship between Quick Lube Franchise Corporation and Huston In 1982, Mr Frank Herget started off with two service centres. Over the ten years of hard work Quick Lube Franchise Corporation grow from two service centre to forty-seven service centres (see QLFC Exhibit 1). During that time Mr Frank Herget CEO of Quick Lube Franchise Corporation was facing debt for further financing new service centres as the cost of land and construction have rise from $350,000 to $750,000 per service centres comparing to ten years ago (Stephen Spinelli William By-grave, 1991). At that point of time, Mr Frank Herget knew that rapid growth is impossible till Quick Lube Franchise Corporation stuck a deal of $6.5 million from Huston Oil of subordinated debt. From there, Quick Lube Franchise Corporation was committed to purchase Huston products (Stephen Spinelli William By-grave, 1991). QLFC Exhibit 1 Source: Citied from Case Quick Lube Franchise Corporation (QLFC) Current Issues facing by Quick Lube Franchise Corporation When Huston had acquired 80 percent of Super Lube due to their financial problems, most of the franchisees start to felt discontent. As the franchisor is now focusing on motor oil sales instead of their service centre profit (Stephen Spinelli William By-grave, 1991). Mr Frank Herget did some research about the past relationship between Quick Lube Franchise Corporation and Super Lube. After a thorough analysis Mr Frank Herget request for a meeting with the new franchisor, Huston to present his finding and concerns (Stephen Spinelli William By-grave, 1991). Mr Frank Herget main concern is that Huston is only interested in promoting the core products (lubricant oil) via franchisee chain and not in the area of promoting the service centers profitability. Mr Frank Herget also felt that there is a conflict of interest, as Huston is selling their product to Quick Lube Franchise Corporation as a franchisor and obligated to promote service centre profitability (Stephen Spinelli William By-grave, 1991). According to the license agreement it stated that, The franchisee is contractually bound to a system of operation and to pay the franchisor a royalty in the form of a percentage of top-line sales (Citied: Stephen Spinelli William By-grave, 1991). Since Quick Lube Franchise Corporation is paying a loyalty fees to the franchisor how can they also benefit from the core product sales profit. These have goes against the franchise ethics of conflicts of interest between franchisors and their franchisees (Bruce R. Barringer R. Duane Ireland, 2010: 535-536). Recommendation to resolve the issues Base on the research Quick Lube Franchise Corporation did not violate nor beach the contract called license agreement, as Mr Frank Herget was still providing service as a service centers operator. After Huston acquires 80 percent of Super Lube, Huston should offer a new license agreement to Super Lube existing franchisees. Huston should offer a solution pertaining to Quick Lube Franchise Corporation oil deal and, franchisor and franchisee agreement to avoid conflict of interest. Conclusion It is important to practices franchise ethics in order for the franchisees to trust the franchisor. Franchisor must not have the mentality to get rich by just franchises. Overselling or over promise might end up losing franchisees (Bruce R. Barringer R. Duane Ireland. 2010: 535-536). Franchisor must be firm on what types of service they expect from the franchisees. Taking the above case study as example, Quick Lube Franchise Corporation do not understand should they be promoting core product from the franchsior or promoting service centers profitability. If the franchsior, it unclear this will lead to conflict of interest. Essay Title: Case Study Indulgence Spa Products Introduction Robert Dawson and Ulissa Moser was parent of Jimella and Angela. In 1959, Robert Dawson invests $10 in Fuller Products sales kit and started selling personal care products in Brooklyn, New York (Sandra Sowell-Scott, 2005: 614-625). In 1963, Robert Dawson fell in love with Ulissa Moser and they got married. Few years later they started their very own business by opening a Fuller products distributorship (Sandra Sowell-Scott, 2005: 614-625). In 1978, Robert Dawson and Ulissa Moser expanded their business which includes Dawson Beauty School and beauty supply chain in Midwest. In year 1988, their business get better and they opened their first 37,000 square foot headquarter office and manufacturing facility in Chicago. At the same time Jimella came abroad as a Marketing Director (Sandra Sowell-Scott, 2005: 614-625). Jimella was their younger daughter, she was very hard working. At the age of 11 she started to help her parents by selling products door-to-door (Sandra Sowell-Scott, 2005: 614-625). In 2000, Jimella launched a new line of luxury product named Indulgence. She was selling along with Dawson product in the start (Sandra Sowell-Scott, 2005: 614-625). In 2003, Jimella changed the way of selling their products. She took the ideas by using salaried sales representative, she changed the selling method by using multilevel marketing sales model also can be known as direct selling (Sandra Sowell-Scott, 2005: 614-625). Starting of Indulgence Since young, Robert Dawson and Ulissa Moser have thought their children to dream big and never try to take the easy way for their success. Jimella has an entrepreneurial spirit just like her father. The reason why Jimella wanted to pull Indulgence out from Dawson product line was because she knew that if she continued to stay with Dawson, she would never be able to make any important decisions as her parents were still in control. Any major decision would still need to go through her parents. (Sandra Sowell-Scott, 2005: 614-625). At that time, Ulissa Moser also felt that the product line was going two different directions. Ulissa Moser wanted Jimella to succeed in what she does, however she also wanted Dawson products to continue to be a successful grow family business (Sandra Sowell-Scott, 2005: 614-625). Ulissa Moser had a conversation with Jimella by telling her that running a business is not as easy as what she think. She needs a lot of time commitment compare to working for her parents. Jimella confidently replied her mother that she was ready for the coming challenges. With the support from her parents, she started her business (Sandra Sowell-Scott, 2005: 614-625). Although Jimella was starting her own business, her parents had arranged her to work for Dawson and handle special projects. In return, Dawson would lend Indulgence Spa Products $250,000 and allowing her to use Dawson to manufacture her products (Sandra Sowell-Scott, 2005: 614-625). Road to Success Jimella is a smart lady. From the case study, the author found that she is equiped with some personal characteristics of an entrepreneurship besides getting support and understanding from her parents. She had identified some of the critical issues if she continues to work under her parents. From there, she identified the opportunity and started off with her own business from her prior experience from Dawson. Jimella is also alert in term of running her own business. Instead of having salaried sales representative, she changed to direct selling. From there, the sales representative did not really depend on their basic salary but were going for commission. The more they sell, the more money they are getting back. This can be known as cognitive factors, an opportunity that others might miss (Bruce R. Barringer R. Duane Ireland, 2010: 77-81). Social Networking is another important factor as a successful entrepreneur. When Jimella was a Chief Marketing Officer (CMO) in Dawson she had made a bold move by firing lazy or unproductive employees. From there she had developed a nurturing family work place, where employees were able to feel long term employment in Dawson (Bruce R. Barringer R. Duane Ireland, 2010: 77-81). Creativity is also one of the factors that Jimella have. As a CMO in Dawson, she had initiated several operation changes example: direct selling. She also brought in new direction plan for Indulgence Spa Products by using five creative processes. They are: Preparation, Incubation, Insight, Evaluation and Elaboration (Bruce R. Barringer R. Duane Ireland, 2010: 77-81). Conclusion Jimella is a very hands on person. Since young she had started to learn the hard way of selling. As an entrepreneur, besides having family support, she also understand an entrepreneur must also have a clear mind on which direction they are going. Having prior experience, cognitive factor, social network and creativity is important (Bruce R. Barringer R. Duane Ireland, 2010: 77-81).

Sunday, October 13, 2019

The Armadillo :: essays research papers fc

The Armadillo is a very different creature. It has tremendous claws, but no fighting instinct. They have teeth, but not in front, except for the milk teeth some have during infancy. They have long tongues because they catch insects. A strange thing which these animals have is a coat armor, unique among other animals. They have bony plate armor on the outside of their bodies'. Each species has a different pattern for every little plate they carry. They all are great burrowers. They sink a hole with them in it as one approaches. It takes a good man to haul even a little one back if it is halfway down it's retreat under the ground.They are active, running with a tiptoe trot. Their trot is as an aged pony that is tired. They have a varied diet. They hunt by night.Today's Armadillos are not the biggest armadillos that have ever existed. The soil of South America is full of larger Armadillo bones from the past. Some of the past bones were as much as sixteen feet long including the tail. Some even migrated to Texas.There are several species of these animals. The Six-banded Armadillos were good burrowers and massive devourers of insects. They also ate vegetable matter and were useful for devouring carrion. One specie called the Peludo was clumsy bet was effective in getting a snake to its armored hide and grinding the life out of it. It then eats the snake not effected by the poison. The king of the tribe is the Great Armadillo. It is a big creature in appearance, a yard in length from nose to tail covered with the armor. It even has armor on its legs. Its claws are very long and awfully strong. The Three- banded Armadillos had a further protection. They are able to curl up like a hedgehog and present an impenetrable ball to an enemy. It is similar than that of a hedgehog or the porcupine, but it is more interesting because of the way they fit themselves into their armor. Their head and tail pass perfectly through openings in the upper surface of the armor.

Saturday, October 12, 2019

Marijuana Should Not Be Legalized Essay -- pot should not be legal

My best friend used to smoke marijuana on a regular basis. Over time, he developed many obvious bad habits and changed his life style tremendously. He started getting lazy with schoolwork, and did not show much interest in anything at all. His parents noticed all these side effects that had been occurring but were unaware that their son smoked marijuana. After the grades fell so much, they decided to take him to get checked out because they were afraid he had developed some sort of ADD. They come to find out that because of him smoking so much marijuana it had led to brain problems, memory problems and affected his thinking skills. He was unable to stay concentrated on something and constantly was out of breath when any physical activity took place. My friend finally quit smoking marijuana because he saw what it was doing to his life. Many teens try marijuana not knowing all the side effects that come with this drug. This drug has many misconceptions from when it is really legal to w hat marijuana will actually do to your body. People think that marijuana is the most harmless drug because one never hears of people dying from it or getting deathly ill. This is false because marijuana does things to the body that can not be seen from the outside. The majority of the damage is in the brain and lungs which can get extremely dangerous. All the bad side effects from this drug will really harm people’s bodies and ruin their futures and lives. Marijuana has many bad side effects that harm the body. According to Szara Braude, marijuana slows down reactions causing problems with memory and learning, distorted perception, difficulty in thinking, and loss of coordination (Marijuana as a medicine 53). Many people use this drug not knowing wh... ...s look up to their peers and do whatever they do because they think it is the cool thing to do. Many times it is out of peer pressure that people try this drug to begin with. This can all be avoided if everyone is aware of the bad side effects that can occur in their bodies and what is in marijuana that will mess up their lives. Works Cited Berger, Gilda. Addiction. Chicago: Franklin Watts, 1992. Earlywine, Mitchell. Understanding Marijuana: A new look at the scientific evidence. New York Oxford University Press. 2002. Glazer, Sarah. â€Å"Preventing Teen Drug Use.† CO Researcher. 28 July 1995: 659-662. Mack, Alison. Marijuana as a medicine? Washington, D.C. National Academy Press. 2001. Ravage, Barbara. â€Å"Marijuana Update.† Current Health. Oct. 1994: 6-12. Robert, Michael. â€Å"Social Awakening: As Adolescent Adulthood Begins.† Health 15 (2001): 53-56.

Friday, October 11, 2019

Communist victory in the Second Indochina War Essay

When assessing the importance of the Viet Cong (VC) in the Communist victory, one cannot look past the unity, discipline and effective organisation in the vanguard of the VC forces. The Viet Cong were made up of volunteer servicemen who traveled to South Vietnam as Autumn Cadres – ready to exploit the coming political harvest. The central purpose of the Viet Cong campaigns was to polarise the population, to divide it irrevocably from the GVN, and to mobilise it for service and sacrifice in support of the Revolution. The importance of the Viet Cong lies in their contribution to the Indochina conflict, and can be assessed through a social, political and military context. The role of the VC in a sociopolitical context is of a significant importance in the Communist victory in the Second Indochina War. The VC forces were most numerous in rural South Vietnam, especially in Strategic Hamlet-run villages. Once the VC established a strong presence in an area, they attempted to seal off the local population both physically and psychologically from any further contact with the Government of South Vietnam (GVN). They were particularly intent on denying the government all intelligence on Communist troop movements, bivouac sites, supply cachà ©s, and information relating to those who serve in their local military and political infrastructures. To inhibit intelligence penetration and collection in Communist-controlled or contested areas, the VC not only systematically identified and neutralized anyone suspected of being a GVN spy or informant, but they also imposed and enforced very stringent regulations governing travel within the villages and hamlets and proscribing all unauthorized contact with GVN persons. The indoctrination performed by the VC didnt limit the villagers hatred to just to GVN intelligence personnel; indeed, all repressive activity was cloaked in highly emotional propaganda designed to arouse the people to a deep hatred of, a desire for revenge and to heighten their concept of revenge against the military and civilian officials serving the government. For example, in guidelines for a propaganda campaign in the Ben Tre Province for the period October 1968 to March 1969, the VC directed cadres to â€Å"make the people feel a profound hatred of the enemy’s savage crimes and incite  them to avenge their compatriots and kinfolk by enthusiastically and actively taking part in combat activities to heroically annihilate the enemy and achieve great merits.† The indoctrination performed by the VC allowed them to gain mass support from the villagers, taking it away from the controversial GVN. This support allowed the VC to form networks across the province, which, m ilitarily, facilitated the late offensives by the North Vietnamese Army (NVA) during the final stages of the war. The role of the VC in a military context is of a significant importance in the Communist victory in the Second Indochina War. The Communist Field Commander for China during the Second Indochina War, Lin Piao, stated that, In order to win a peoples war, it is imperative to build the broadest possible united front and formulate a series of policies which will ensure the fullest mobilisation of the basic masses as well as the unity of all the forces that can be unified Although the VC were a persistent and ingenious force, further assessment identifies that a war of attrition was not going to win them the war. General for The NVA, General Vo Nguyen Giap, stated that, the way to win the war is by small defeats, one after the other until the coup de grace.Viet Cong strategy differed from other communist nations in that military activity prepared the way for a political showdown, rather than political activity preparing the way for a military showdown. Having defined the goal of the struggle in the South as a political rather than a military victory, the Viet VC at first sought to make credible the inability of the Saigon government to administer. In response to a growing American presence, they increased their military activity in order to exploit contradictions in the American position. The VC revolutionaries took full advantage of the contradictions and tailored their military activities to exploit these perceived weaknesses by making the war so long, bloody and expensive that American opinion would turn against it. These activities intended to damage psychologically the U.S. commitment to the war, thus generating a negative cost-benefit analysis among American political leaders and thereby producing a victory more like that obtained by the Viet Minh in 1954. The essence of the VC strategy was not to defeat the U.S. and allied forces militarily but to convince the Americans through the use of violence,  both persuasively and at selected points, that their position is hopeless. This stratagem was evident in the Tet Offensive of 1968. The initial goal of Tet was to destroy the morale of the United States and GVN by proving that the communist threat did not only exist in the countryside, but in urban areas also. The VC forces attacked the US embassy in Saigon, surprising the Americans and forcing them into a conventional war. This proved costly for the Viet Cong as there were serious casualties and loss of manpower one third (38,000) of the VC fighting force were either killed or wounded. Due to the loss of numbers, the North Vietnamese had to infiltrate the ranks of the Viet Cong. Moreover, the VC lost local knowledge of the South Vietnamese terrain, which inhibited the abilities of the new forces from the North. Paradoxically, although the U.S. saw Tet as a military victory, the American home front did not. Television effectively brought the brutality of the war into the comfort of the living room. Vietnam was lost in the living rooms of America not on the battlefields of Vietnam (Marshall McLuhan). Following the Tet Offensive, support for President Johnson dropped to 26 percent, resulting in his withdrawal from the Presidential race. Nixon was elected on a promise to end Americas involvement in Vietnam. Politically, the Tet Offensive is considered a Communist victory. Although they lost, the military contribution of the VC during Tet effectively led to the U.S. withdrawal in 1973, allowing the NVA to initiate the North Vietnamese Offensive in 1975, causing South Vietnam to surrender unconditionally. The role of the VC in a political context is of a considerable importance in the Communist victory in the Second Indochina War. Being influenced by mainly China and Russia, members of the VC learned the power of propaganda and in doing so became skilled at manipulating people by symbols, and in general they acquired a view of the world in which politics is the driving and dominant force. Historian Ithiel de Sola Pool states, the elements of the Viet Cong that will remain effective the longest after the main forces have been increasingly battered in combat will be those cadres who have built a political base in their own villages, including of course military cadres who will try to slip back into the main force. Further research shows  that it is these cadres that are the political force in the populated areas and who can be partially won over in any politically stable settlement. They are the most politically significant and the most responsive to citizens needs and problems. Without giving and receiving political support from the South Vietnamese population, North Vietnam was not going to win the war. As stated before, the goal of the struggle in the South was a political rather than a military victory and this became the primary doctrine for the Communists throughout the war. The numerous guerilla incidents throughout the war had no purpose but to serve the Communist political movement. The destruction inflicted upon Vietnam by the U.S. gave the VC a political advantage in that they won the support of the South Vietnamese peasantry. The political struggle movement allowed the South Vietnamese people to contribute to the war, emphasizing that the politics within the VC are highly significant when assessing the Communist victory in the Second Indochina War. The complex facets of the Viet Cong forces prove that they were essentially important in the Communist victory in the Second Indochina War. The Viet Cong effectively established their role in the revolution, providing support to the North as well as fighting in foreign territory. In contrast to such heterogeneous and disorganised elements of the GVN, the Viet Cong had at its disposal a government which dated back to 1945, a reservoir of manpower which had been unified by years of war and Communist Party discipline, and a network of agents which it had established during the war years in the cities and villages of the south. It is for these reasons that the Viet Cong were important in the Communist victory in the Second Indochina War. Bibliography Primary SourcesChalmers, J. The Third Generation of Guerilla Warfare, Asian Survey, Vol. 8, No. 6. (Jun., 1968), pp. 435-447. de Sola Pool, I. Political Alternatives to the Viet Cong. Asian Survey, Vol. 7, No. 8, Vietnam: A Symposium. (Aug., 1967), pp. 555-566. Doc. Log No. 11-1020-68 (Confidential), dated January 15, 1969, quoted in Le, Thanh Nam (1996). Control and Polarization of the Populace, 25th Aviation Battalion (online). Available at http://25thaviation.org/history/id926.htm (Accessed 21 July, 2006)Lin Piao, Long Live the Peoples War (Peking: Foreign Languages Press, 1965), pp. 44, quoted in Chalmers, J. The Third Generation of Guerilla Warfare, Asian Survey, Vol. 8, No. 6. (Jun., 1968), pp. 435-447.

Thursday, October 10, 2019

Kenneth Slessor Speech: Critical studies of Texts Essay

†The gulls go down the body dies and rots, and time flows past them like the hundred yachts.† Kenneth Slessor, a renowned poet and journalist was born on the 27th of March 1901 in Orange, New South Wales. Throughout his eventful life, Slessor was able to compose an array of poems through which he was able to convey his experiences through life. But why exactly are his poems still considered so relevant and significant in this era? Firstly, Slessor’s poems were widely recognised for their ability to accurately depict his understanding of humanity, life, death and change. Across his oeuvre he conveys a unique yet consistent view of the meaning of life and death. He presents this through the use of poetic techniques such as metaphors, repetition, similes and alliteration which are evident through all of his poems. Good morning/afternoon Mr Younes and Yr. 12. The poems â€Å"Out of Time† and â€Å"Beach Burial† are both compositions of Slessor’s later work that are considered memorable and influential by many of his critics. They are said to reveal his interaction with the environment and clearly depict his immediate emotions. I am sure that you will all agree that Slessor’s work is significant in today’s era because of his ability to cleverly and creatively use features to inter-relate the true essence of his poems. The poem ‘Out of time’ vividly initiates the essence of life and humanity as being primarily dominated and controlled by Time. Many critical analysis of Slessor’s work convey that his perception of time is that of a mystery, something that cannot be clearly defined and comprehended. His personal connection with time is deluded with the fact that it can be both a destructive force and a pleasure found in a moment. The adamant and unstoppable nature of time; causes it to solely control and thus highlight the vulnerability of the human existence. As observed in the first sonnet the destructive nature of time is expressed through the lines â€Å"Or time, the bony knife, it runs me through†¦time takes me, drills me, drives through bone and vein.† Metaphorically, time is referred to as a knife which is usually related with the feelings of betrayal and deceit. Thus, Slessor finds that time is a masked identity victimising humanity the ‘faceless host’ and moving on without hesitation or remorse. Similarly, Slessor’s experience as a war correspondent in El Alamein observing â€Å"†¦Convoys of dead soldiers† rolling to shore led to the inspiration of composing the elegy ‘Beach Burial.’ He explores the nature of time and the unfortunate occurrence of war. The intense and futile nature of war educates Slessor to conclude that time is the conqueror that withholds the universal fate of death. Have you ever felt invisible in a crowded area? Well, this is precisely what Slessor conveys death to be like. Death is commonly interpreted as the termination of life, a force that has an eternal end. Once our time is up we have no link to this world but are rather taken up to the â€Å"Other front.† Slessor clearly states that once death has its grasp, humanity will lose its identity as they will eventually be lost in a memory taken by time. This is reinforced in â€Å"Beach Burial† in the lines â€Å"Unknown seaman- the ghostly pencil wavers and fades†¦the wet season has washed their inscriptions†¦Ã¢â‚¬  The styles of Slessor’s poems are unique yet there is still a relative consistency evident throughout his oeuvre. In the poem â€Å"Out of Time† Slessor presents the poem in a cyclical pattern that imitates the nature of time. The last line of each sonnet is the beginning line of the next thus indicating a link throughout the poem. Slessor makes this style distinctive by beginning the poem with â€Å"I saw Time flowing like the hundred yachts† and ending with â€Å"And Time flows past them like a hundred Yachts.† Wouldn’t you agree that his use of repetition and personification of time clearly expresses the main value of this poem? Through these techniques Slessor cleverly portrays that time is a continuous force that will never come to an end but will always have its command over humanities life. On the contrary, the style of the poem â€Å"Beach Burial† is that of an elegy. By presenting his poem in this style, Slessor conveys the empathy that he felt as a result of his experience in El Alamein. The use of onomatopoeic reference â€Å"†¦The sob and clubbing of gunfire†¦Ã¢â‚¬  accurately depicts the futility and harsh nature of war. He then primarily expresses that death has the last say because in the end all of humanity will ultimately be untied by death through fate. This is portrayed in the line â€Å"Whether as enemies they fought†¦the sand joins them together.† A common technique that I am sure you all are aware off is that of water imagery. Water like time is a vast force that is eternal in nature, its ability to be both rough and calm precisely reflects the nature of time and the gloominess of death. The imagery of water is commonly used throughout Slessor’s oeuvre. It is reinforced in the stanzas of ‘Out of Time’ in the lines â€Å"So time, the wave, enfolds me in its bed†¦.water bends†¦the tide goes over.† And in â€Å"Beach Burial† in the lines â€Å"†¦They sway and wander in the waters far under†¦Ã¢â‚¬  As you may have noticed, the structural integrity of Slessor’s work can be seen as a solid representation of the values that he so intricately portrays. Both â€Å"Out of Time† and â€Å"Beach Burial† are composed with completely different structures yet still effectively portray the values of each poem. Composed of an ensemble of three quatrains and a couplet forming a sonnet, â€Å"Out of Time† is characterised by three sonnets. In each of these sonnets Slessor expresses a different aspect of time, linking them together to form a poem that is similar to that of an anecdote. However, the irregularity of the lines in â€Å"Beach Burial† mimics the movement of waves creating an atmosphere and mood that is both solemn and humble. Don’t you agree that this creative use of imagery precisely delineates the depth of Slessor’s emotions? Hopefully I have given you a thorough insight as to why Slessor’s poems are still relevant and significant today. It is evident to see that the themes and values that he expresses through his poems are off a universal significance and his ability to convey them through poetic devices accurately depicts the central notions of his poems. Thus, readers such as us and even critics are able to relate and recognise the articulate nature of his work and for this reason Slessor’s work will continue to be of a great significance.

Wednesday, October 9, 2019

Prep 19 Essay Example | Topics and Well Written Essays - 500 words

Prep 19 - Essay Example Speciation is the splitting of a lineage to produce two or more separate species. For this to happen, two or more of the members or species are selectively isolated and allowed to interbreed. When a species population extends over a wide geographical area and mating is selective rather than random, the gene pool is said to be sealed. This reduced gene flow causes the development of new species due to interbreeding. The importance of this is the generation of a pure species that repeatedly improve both genetically and phenotypically. Speciation involves the separation of an original species and the development of two or more pure species usually by a barrier. Allopatric speciation specifically involves the development of a physical barrier between separated members of the species to prevent crossbreeding. This results in geographical separation and hence interbreeding within the new geographical area. This is the dominant mode of speciation and once two separate populations are established the process of speciation continues. However speciation can result even without physical. This is known as sympatric speciation. In this type of speciation, a new species arises while living in the same location with the original species. This is believed to happen when a group of organisms from the species begins to occupy a distinct niche in the environment and eventually become adapted to the conditions while still breeding within themselves to produce a new species. Isolation of gene pool without geographical isolation happens when members of a species in the same geographical location occupy different niches in the same environment. In a similar way, social organisms have controlled mating and hence breeding only happens within the selected group. Species have developed mechanisms to control speciation and breeding. In reproductive isolation, the environment installs external

Tuesday, October 8, 2019

Business economy Essay Example | Topics and Well Written Essays - 3000 words

Business economy - Essay Example ..............4 Nature and processes of business decision making..................................................4 London Olympics illustrating the application of business decision making..................5 Theme one- The way we do business.........................................................................5 Theme two- Individual responsibility........................................................................5 Theme three- Recruitment, development and transition...........................................6 Theme four- Involvement and Engagement..............................................................6 Theme five- Catalyst for Legacy...............................................................................6 Theme 3: Recruitment........................................................................................................7 Theme 4: Sustainability.....................................................................................................10 Theme 5: Procurement......................................................................................................11 Conclusion..........................................................................................................................14 References..........................................................................................................................15 Introduction Business is getting all the more complex, uncertain and globalized. The mantra for success today is planned activities and selection of best option amongst alternatives presented. This task is undertaken and simplified by management practice termed as decision making. Decision making is resorted to by managers in all situations where they get stuck as to which course of action to choose from. This paper addresses the significance of decision making and highlights its importance in the context of London Olympics. Being the mega event of the year 2012, London Olympics presents plethora of cir cumstances and opportunities to base decision upon. This is the point where managers need to use their intuition, intellect and knowledge to arrive at the most reliable, valid and fruitful decision. Various processes and techniques covered under decision making are elaborated upon by making use of three strategic decisions- recruitment, procurement and sustainable operations. Decision making process applied in each of these and subsequent benefits and limitations of each decision are also highlighted to identify any gaps and recommend solutions for them. Snap shot of business decision making Decision making in layman terms refer to selecting a course of action which is the most suitable and is capable of delivering the desired results, from a list of available alternatives. In business scenarios, managers are presented with plethora of situations where they are supposed to take rational and valid decisions. These may be taken purely on the basis of intuition or prior experience, but such dimensions for decision making can neither be transferred nor can ensure the achievement of desired results. Hence, decisions in business parlance are ought to be taken by carefully analyzing the situation, the pros and cons of each alternative and prioritizing the factors which favour the acceptance or rejection of a particular alternative. Especially in businesses, every alterative has to be contrasted against factors like cost effectiveness, strategic disposition, value addition, responsiveness, et cetera and then zeroing in on one of the alternatives which

Monday, October 7, 2019

Battle of Gettysburg Dissertation Example | Topics and Well Written Essays - 5500 words

Battle of Gettysburg - Dissertation Example Northern States was propelled at a full speed. Studies indicate that in a period of less than ten years, 80% of all the factories in the United States and about two thirds of the United States railroad mileage were based in the North States.7 In this very period, the Southern states were experiencing the agricultural revolution, which was dependent wholly on the abundance of cheap slave labor. This, in effect, had led to the increase in cotton production from 2 million bales to about 5.8 million bales. This increase in cotton production translated to about seven eighths of the total world production, and it was more than the total other America’s combined exports. Life in the Southern States and the Northern States seemed to flow at its own individualized pace, and style, however, the 1860 presidential elections signaled the start of ideological clash between the Northern and Southern States. The 1860, Presidential Elections, In these elections, Abraham Lincoln had won all the Free states other than the New Jersey State.8 The in these elections, the Southern States had backed Kentucky Senator Joan C. Breckinridge.9 However, because of the electoral vote factor, Lincoln carried the day and was announced the president elect. After this 1860 elections, the discounted group Southern secessionist movement gathered passionate fervor. This had been fueled by a newspaper in the south, which advocated for the secession of the South from the United States.10 Moving forward the Southern secessionists movement members converged in Montgonery, Alabama. In this meeting, the provisional constitution of the Confederate States was adopted. The Mississippi Senator, Jefferson Davis, was chosen as the Confederate States’ President. On 18th of February 1861, Senator Jefferson Davis took the oath of office and in his speech he stated that the Southerners wished to be left alone. On the other hand, Abraham Lincoln, was shown in on 16th of March, 1861 as the 16th Preside nt of the United States.11 A year later, the Federal Commander of Fort Sumter send a message to Abraham Lincoln asking him to send troops for reinforcement. Wanting to avoid direct confrontation with the Southerners, Abraham Lincoln, instead authorized the delivery of supplies at Fort Sumter.12 While this was happening, the ongoing negotiations between the North and the South broke down leading to the eruption of the war at Fort Sumter. However, after 33 hours of continuous bombardment, Fort Sumter was surrendered on 13th April, 1861. On 15th April, 1861, Abraham Lincoln issues an executive order, which called for about 75,000 volunteers for a period of three months service having declared the war between these two sides.13 Preamble to the Battle of

Sunday, October 6, 2019

Marketing Essay Example | Topics and Well Written Essays - 2000 words - 48

Marketing - Essay Example realize a handsome profit and retain relevance in their various industries, all business organizations have to come up with serious marketing strategies. However, advertising is something that is particularly important in the hospitality industry. Hotels such as the Hilton have to keep improving their effectiveness because they are constantly being confronted by the challenge of retaining loyal customers while drawing new ones. The hospitality industries, like others which have been negatively affected by the recession, have had to make significant changes in order to attract customer. It has experienced a lot of fragmentation that makes strategies such as target marketing and market segmentation extremely important. There are different reasons for the changes that have affected the hospitality industry. In the first place, due to the recession, hotels have had to effect necessary budget reductions.1 There has also been change in the lifestyles of many individuals who were formerly in a position to allocate a lot of spending capital on leisure trips. Tourists have developed an interest in a diverse range of recreational activities that create challenges for hotels that are not ready to respect such preferences. Another challenge has to do with marketing expenses. Increased promotional costs mean that hotels have to invest in more cost effective advertising strategies that put more emphasis on the type of services on offer, as well as educational pursuits, than on potential promises.2 To remain competitive, hotels such as the Hilton Group also have to invest in reaching targeted markets, and establishing measurable objectives. One of the biggest challenges in the marketing of recreational facilities lies in the fact that, unlike actual physical goods, recreational breaks have to be consumed on-site.3 Even though hotels may create a spectacular advertisement about the services they offer, the advertisement does not deliver the true experience. This is a product

Saturday, October 5, 2019

Media Censorship in Australia Essay Example | Topics and Well Written Essays - 2750 words

Media Censorship in Australia - Essay Example According to Internet World Statistics (2007), the Internet is today found to be used widely in Asia by 460 million users, in Europe by 338 million users and in North America by 235 million users. About 90% of Internet users are young people in many nations, including Asia, North America, Europe and Australia and New Zealand. Today, school kids around the world are the busiest users of the Internet. (Anheier 2008:633). is now widely used by the government and business for their Internet on-line e-commerce and e-government transactions , there has been significant developments in Internet law-making and policy , there has been basic transformations to Internet governance , the consolidation of the internet for the popular culture and entertainment , the embedding of Internet with the contemporary identity , the changes in the media like on-line news , Internet’s impact in relationships , love , communication and desire. (Goggin 2002: 2). The 15th century media was the printing press, the 19th century had brought broadsheets, and 20th century brought radio, TV and the Internet. A new media may come into existence in the 21st century with all its permutations and parameters. Today, from neighbourhood to large companies are enjoying the ease and the speed of the Internet to create support for their objectives. Due to the Internet age, now companies are able to evaluate their public relations strategies in real dollar terms like revenue and sales. Today’s media is comprised of lap tops. ... siness for their Internet on-line e-commerce and e-government transactions , there has been significant developments in Internet law-making and policy , there has been basic transformations to Internet governance , the consolidation of the internet for the popular culture and entertainment , the embedding of Internet with the contemporary identity , the changes in the media like on-line news , Internet’s impact in relationships , love , communication and desire. (Goggin 2002: 2). Why Internet is a new media environment? The 15th century media was the printing press, the 19th century had brought broadsheets, and 20th century brought radio, TV and the Internet. A new media may come into existence in the 21st century with all its permutations and parameters. Today, from neighbourhood to large companies are enjoying the ease and the speed of the Internet to create support for their objectives. Due to the Internet age, now companies are able to evaluate their public relations strat egies in real dollar terms like revenue and sales. Today’s media is comprised of lap tops, cell phones with Internet accessing facilities, televisions, and digital camera. (Duhe 2007:2). The notion of mediated communication evaluates the public relation demeanours that happen through some varieties of mass media technologies like the Internet or televisions. J.E Grunig (2001) placed interpersonal and mediated communications are the two ends of the analogues’ aspect. Sha (1996) was of the view that dividing the mediated with that of interpersonal dimension was more proper. (Duhe 2007:9). Internet is regarded in the creation of contemporary Australian identities, and the dawning acknowledgement that Australia is one of the many nation benefited from the Internet as what Marcia Langton is of